Vitality and Google Partner to Bring AI-Powered Health Solutions to Millions

Health Insurance leader Vitality and Google announced a global partnership to launch Vitality AI. This new platform will integrate Google Cloud’s advanced AI and data analytics with Vitality’s vast health datasets and behaviour-change expertise, to transform how millions worldwide understand and manage their health. The launch of Vitality AI has the potential to transform the health and life insurance sectors globally.

As part of the partnership, Google’s AI tools will be applied to Vitality’s diverse range of health and lifestyle data to provide a more accurate understanding of an individual’s health and lifespan factors. Through this, Vitality’s customers will receive personalised, actionable insights, tailored to each individual’s unique health, lifestyle, and key risk factors, to help reduce illness and extend healthy years. These recommendations include lifestyle choices such as physical activity, sleep, screenings, and wellness coaching.

To provide this tailored and personalised information to customers, Vitality’s AI platform will use Google Cloud’s Vertex AI platform and Gemini models, integrating them with Vitality’s extensive health and lifestyle dataset. Vitality’s de-identified dataset comprises more than 2,800 dimensions, such as lifestyle behaviours, health data, clinical risk, and propensity for incentives that drive behaviour change.

Prior to AI models like Gemini, this level of personalised health advice delivered at scale was difficult and often too generic to be effective. The goals of this partnership are to extend life expectancy and reduce healthcare-associated costs. By using large-scale health data insights and enabling individuals to act on that information, the partnership aims to improve customer engagement, lower operational costs, and boost loss ratios.

Adrian Gore, founder and Group Chief Executive of the Discovery Group, said: “Despite the clear benefits of preventative care, health systems and the insurance market as a whole remain focused on treating illness when it happens. Our partnership with Google transforms this. By bringing together Google’s technology and AI capabilities, and our unique datasets and understanding of behaviour change, we will have a never-before-seen capability and understanding of a person’s health, coming together in a way that personalises and empowers millions of people to take control of their health. This is transformational – both for the individual and the insurance market as a whole.”

Maureen Costello, Vice President, UK, Ireland and Sub-Saharan Africa, Google Cloud, said: “The potential of AI in healthcare is profound, from accelerating the pace of scientific progress to enhancing early detection of diseases, improving treatment planning, better supporting healthcare professionals and giving more people the right tools and information to live healthier. By integrating Google Cloud’s advanced AI capabilities, including Gemini models, with Vitality’s data and understanding of driving healthier habits, this partnership poses an exciting opportunity to deliver hyper-relevant healthcare at scale.”

Other key pillars of the wide-ranging partnership include:

• Enhanced Health Connect integration: The partnership provides opportunities to deepen Vitality’s existing use of Google’s Health Connect platform, enabling Vitality members to more easily and securely share health and wellness data from various apps and devices for more seamless and accurate experiences.
• Strengthening Fitbit relationship: The collaboration reinforces a decade-long partnership between Vitality and Fitbit, building on a large active base of connected Fitbit users across key markets.
• Strategic YouTube Health collaboration: A new, dedicated partnership with YouTube Health, with Vitality looking to build a key global content channel containing trusted health and wellness expertise. This could include building educational resources to empower millions of viewers on their health journeys.
• Strategic go-to-market partner: Google will serve as a strategic marketing partner, helping Vitality scale its Vitality AI platform and support launches in new territories. This includes the opportunity to drive traffic to Vitality’s global content channel on YouTube, delivering trusted health and wellness expertise with paid media amplification.

Vitality is a global company operating in the insurance market, with presence in over 40 markets and impacting more than 49 million lives. Vitality transforms insurance markets by integrating technology, actuarial science, and behavioural insights to make people healthier and create shared value for clients, insurers, and society. They have a simple yet powerful core purpose: to make people healthier and enhance and protect their lives, and this is done through a pioneering Shared Value Insurance model, which aligns the interests of individuals, insurers, and society: when people become healthier, everyone benefits.

Google's mission is to organise the world's information and make it universally accessible and useful. Through products and platforms like Search, Maps, Gmail, Android, Google Play, Google Cloud, Chrome and YouTube, Google plays a meaningful role in the daily lives of billions of people and has become one of the most widely known companies in the world. Google is a subsidiary of Alphabet Inc.