William Russell Launches Elevate, New Complimentary Benefits for Global Members and Businesses

Expatriate healthcare insurance provider William Russell has announced it will provide a range of new complimentary digital services to all members, including employees of group clients. 

Named Elevate, William Russell’s benefits package includes four services, shaped by broker feedback and market insights, ensuring we’ve partnered with the right providers to support our members’ health, well-being, and safety. 

Elevate is exclusive to William Russell and will be delivered across four service categories – Health, Mind, Well-being and Safety – allowing members to enjoy a host of intuitive benefits. 

William Russell recognises that people are more health conscious and expect more value from their health and life insurance products. Elevate will give its members the confidence to make the most of their life overseas, and to help them live fearlessly and free – not just when it’s time to make a claim. 

From 1 January 2026, Elevate will be included as standard and complimentary with all William Russell insurance policies, including International Health, Life and Income Protection policies, and across all tiers of membership, including group and family policies. Elevate will be available from existing policyholders’ next renewal date in 2026, and to all new policyholders immediately.

Tailor-made to William Russell’s international clientele, Elevate is designed to support the lifestyles of people living and working in foreign countries in four ways:

Health

My Global Doctor from Teladoc Health, enables members to book a video or phone consultation with a physician when most convenient for the patient. During the consultation, the doctor will quickly understand the patient’s needs and offer advice, guidance, and personalised support. This may also involve issuing referrals, sick notes and prescriptions, subject to healthcare regulation.

Mind

Members will have 24/7 access to confidential counselling sessions via TELUS Health Engage – a personalised well-being platform designed for both employees and individual members to build healthier habits through comprehensive well-being support. Whether they want to work out a particular problem in their life, their career, or their relationship, or just want someone to talk to - they’re never far from the help they need.

Well-being

With the intuitive TELUS Health Engage platform, members can set personal goals, link their wearables to track progress, and stay motivated to reach their well-being goals. The platform’s rewards program—featuring exclusive discounts and prizes—helps turn healthy habits into lasting ones, making every step toward better health more rewarding.

Safety

Solace Secure from Solace Global helps members stay one step ahead with global intelligence, 24/7 monitoring and alerts, plus practical guidance on local healthcare, cultural do’s and don’ts, and key emergency contacts when they need them most.

Together, these services mean William Russell members can access healthcare, well-being and security services at their fingertips from anywhere in the world.

For brokers, Elevate creates a stronger value proposition for expat clients, differentiating William Russell policies through comprehensive support that goes far beyond traditional international insurance.

Elevate offers a pioneering rewards-based well-being programme – a first in the IPMI and protection market – that provides a holistic experience for all customers, as opposed to normally only being included for employees covered on a group policy. This style of well-being can support them in all aspects of expat life from work to finances, relationship concerns, and more. 

For health members who may have chosen a policy with no or low outpatient limit or no mental health coverage, access to the My Global Doctor telemedicine and TELUS Health Engage counselling services can bring even more value to their plan.

William Russell will converse with brokers regarding the proposition, with training provided to ensure Elevate benefits can be communicated to clients.

William Russell will also communicate directly with new and existing members to guide them through Elevate benefits. Members will receive welcome communications with all the details they need to access their Elevate applications and log in to their new accounts at the start of their next policy.

Combining Elevate with its award-winning customer service, William Russell seeks to differentiate itself as an international insurer of choice with a renewed customer-focused proposition and by providing added value with each new policy.

Inez Cooper, Founder and Managing Director at William Russell, says, “At William Russell, we’ve always believed expat insurance should do more than just provide cover when something goes wrong. With Elevate, we’re giving our members the tools to live healthier, happier and safer lives abroad – helping them achieve the expat lifestyle they’ve always dreamed of, anywhere in the world. This launch is about taking expat insurance to the next level by making it more supportive, more intuitive, and more rewarding.”

William Cooper, Director at William Russell, says, “Elevate represents a huge step forward for William Russell. We’re bringing to market a membership proposition that you’d normally associate with a large insurer, and we’re making it available to all our members – individuals, families, and employees. We’ve picked our service providers very carefully, skipping the traditional EAP-style services and instead investing in a gamified well-being platform and video-based counselling service that our members will actually use and value. Together with our trademark customer service, Elevate makes our insurance policies tremendous value for money.”

Teresa Wighton, Commercial Director at William Russell, says, “With people being much more health conscious, we’re delighted to be providing our members a truly digital well-being offering that is engaging and that will provide them with content relevant to their well-being goals and needs. The online access to trained counsellors will also provide our customers with a confidential and discreet service to support their mental health concerns. Together with the newly available telehealth service, My Global Doctor, we’re making access to health and well-being simple and easy for our members.”

John McQuillan, General Manager – Insurance – UK & Global Markets at Teladoc Health International says, "We're proud to partner with William Russell by providing My Global Doctor for their members all over the world. Teladoc Health International, has decades long experience in supporting patients all over the world via our clinician first virtual services. We will continue to transform how better health happens for more patients because of this valued partnership."

About William Russell

William Russell is an independent, family-owned provider of international insurance for expats and businesses. Founded in 1992, the company offers health, life, and income protection plans to members in over 160 countries, backed by award-winning customer service.