William Russell Unveils New Platinum Service With Exclusive Launch Event at HCA Healthcare's, The Shard Outpatients, London.

International insurance provider William Russell has officially unveiled its new Platinum Service proposition. An enhanced member proposition designed to elevate its top level of cover within its suite of International Health Plans, with highly personalised, seamless support for members worldwide.

The launch was marked by an exclusive event hosted at HCA Healthcare's, The Shard Outpatients Clinic in London, where a select group of key UK broker partners were invited to experience the new proposition first-hand. Along with hearing from Luke Smith, Business Development Director from HCA Healthcare UK and Carly Davis and Sisco Dowler from Teladoc Health UK, guests were also given a guided tour of the clinic's state-of-the-art screening facilities, reinforcing William Russell's commitment to connecting members with leading healthcare providers.

Platinum Service represents the next evolution of William Russell's renowned and award-winning customer service, introducing a dedicated Platinum team who act as a single, consistent point of contact for members. Designed for individuals who either reside full-time in the UK or spend most of their time there, and who expect more from their healthcare experience, the new service combines global cover with flexible, highly personalised support.

Delivered by a dedicated Platinum Service team acting as a single, consistent point of contact, it's tailored to the individual needs of our members at every stage of their healthcare journey.

Through the Platinum Service promise, members benefit from:

Direct access to a dedicated Platinum Service team via exclusive VIP phone and email

Personalised support from named advisers who understand each member's needs and preferences

Support with seamless appointment coordination across consultations, diagnostics, screenings and treatment

Expert navigation of global healthcare pathways, including specialist referrals and complex care journeys

Priority handling of enquiries and claims, including next-working-day assessment for complete submissions.

Rooted in William Russell's family-founded values and over 30 years of experience, Platinum Service brings a more human, relationship-driven approach to international health insurance. Each member is supported by a small, highly experienced team who know them personally and manage every aspect of their care and cover.

Teresa Wighton, Commercial Director said, "Our Platinum Service offering is designed to be flexible to meet the needs of each of our members. Every one of our customers has unique requirements and we want to be able to offer them a service which supports them specifically rather than fitting into a standard insurance service model.

Whether it is supporting getting their health screening organised or guiding them through a complex medical pathway we want our members to feel that we know them, understand them and are there every step of the way, in whatever way is most valuable to them.

Our service reputation has always been strongly regarded but Platinum Service takes it to a new level that can be incredibly hard to replicate in a large corporate environment'

Qian Huang, International Claims Manager said, "I am delighted to launch our new Platinum Service - the next level of support for William Russell Platinum members. Our focus is on delivering a truly personalised service. Your dedicated Platinum Team will be here to look after you and your family whenever you need us, with a deep understanding of your claim's history and individual circumstances. This means you will not need to repeat yourself to different team members - Your Platinum Team will already know the details and be ready to support you.

We look forward to serving our Platinum members and are always keen to receive your feedback, so we can continue improving and make the Platinum Service second to none."

William Cooper, Director and Co-Owner at William Russell, said, "Platinum Service is the most complete expression of how we believe health insurance should work. It's personal, responsive, and designed to take the complexity out of accessing care globally. With a dedicated Platinum Service team supporting each member, we're ensuring that our members don't just have cover - they have someone by their side when it matters most.

The new service has been designed specifically to complement William Russell's highest level of cover, responding to growing demand from internationally mobile clients for more proactive, support alongside comprehensive insurance benefits.

By combining global healthcare access with a deeply personalised service model, William Russell continues to differentiate its offering for brokers and clients alike - delivering a premium experience that goes beyond traditional insurance".